Know Your Target Market

The importance of this one statement cannot be overstated – know your target market. In fact, it’s better to say that you should know your customer. Who is it that you want to sell to? Is it is a male or a female? Is the person married or single? What age is he or she? How educated is that person? Does the person live in the city or the country? The list goes on and on and on. But the point is really this – know your target customer as well as you know some people in real life; really figure out what makes that person tick. If you can figure that out and speak to that one person (or two or three) directly, you will be way ahead of 90% of your competitors.

I’ll give you an example to elaborate on this point. Don’t just look at the sphere of your  product. For instance, let’s say your product is one that hikers use. So typically you would look at the hiking niche (like the Hiking Project site) or the outdoor adventurers niche. And of course you should do that. But most people will stop their market research there. Well, here’s the tip – you don’t stop there. Dig deeper. For example, perhaps you will find that many hikers love and own dogs. Then maybe you should go to sites which dog lovers frequent, such as the Tiptopdogz review site. Look at what products they are looking for, and what makes them like certain products more than others. That will give you a deeper insight into your customer, and you’ll get to know them better. And it’s only when you know your customer really well that you market effectively to him or her.

5 Things You Can Give Away That Can Help With Marketing Your Business.

 

When you want to be sure that you are able to able to get your company that attention that it needs, marketing is the way to go about it. I don’t care if you have the absolute best product and service on the market, you will not have a successful business if you do not sell yourself to the public through high quality marketing. One of the best things you can do is learn five ways that you can give away in order to market your business.

Unique Photo Gifts

Unusual photo gifts can make a very memorable keepsake for people. One such thing is a tote bag with your business logo on it. Tote bags are a tried and true product that you can use in order to get the word out about your business. Let’s face it, everybody loves a free tote bag. If you make it look nice, with strong color schemes and a cool message, it be a bag that people will want to use on a regular basis. So if you want to draw in a fresh new customer base, make sure that you use photo products as an excellent part of your marketing strategy.

e-Books

In this day and age, you can be a published author with nothing but an Internet connection and an audience. E-books have leveled the playing field and have allowed you to get your message out in a way that makes the most sense for you. You can do this by simply creating a form of reading material that provides high value for your reader and giving it away for free. This way, it can prompt people to sign up for your mailing list or otherwise take advantage of your company to learn more.

Other Digital Products

Another great way to drawing customers is to have a strong following through your multimedia content. Whether you are putting together a blog, YouTube page, podcast or other form of multimedia, this is a strong way to develop an honest following. Make sure that you are consistent with the content that you put out, so that you are able to build a following that will draw people in and make them want to take advantage of your business.

Toys

Grown-ups are nothing but adult children. For this reason, you need to allow them to remember the child within by providing them with cool toys that are relevant to your business. Giving away toys that have your logo or website link are a great way to go.

Candy

Finally, you can satisfy a person’s sweet tooth and market yourself by giving out candy. Whether you have chocolate, packs of candy or mints, this is a great marketing tool.

Use this advice and use it to your advantage so that you are able to upgrade your marketing skills.

4 Email Marketing Techniques To Use

When you want to be sure that you are able to have growth in your business, it will rely on excellent marketing tips. By taking advantage of these marketing tips, you will draw customers in, as opposed to simply bringing traffic to your site and allowing it to leave. By building an e-mail marketing list, you are using a valuable tool that will become the foundation of your company as a whole. To take this into account and learn how to use it to your advantage, read these four e-mail marketing techniques.

Give A Freebie

One of the most practical steps you can take to draw people into your email marketing list is to give away a freebie to incentivize them to sign up. Think about it, will people be more likely to sign up for your email list if you just ask them to or if you provide them a free incentive? One great selling point for your marketing list is to provide a free e-book. Take some time with this e-book and make sure that it provides plenty of value to the consumer. This way, they will be more than happy to sign up for your email list.

Provide High Quality Value

Once you get people on your email list, you will want to keep them there! The only way to do that is not cheap gimmicks, but the value. Make sure that you are enhancing and enriching the lives with valuable information that will allow you to continuously market to them. Don’t halfstep with your content – always give them your best and make sure that you are doing all you can to let them know that you care.

Use Your Social Media

Social media and email marketing will hand in hand. Trump up your list by promoting it on social media and make sure that your list links back out to your social media platforms. This will allow you to remain active and engaged.

Provide Compelling Subject Lines

Put some time and energy into any subject lines that you create. This will allow you to draw people in and make them want to open your emails. The last thing you ever want to do is make a businesslike, nondescript subject lines. Make them creative and compelling and people will continuously open your emails. Follow these tips to get the absolute most out of your email marketing.