Lowther Rinse Repeat

Vancouver Start Up Tagga Launches August 12, 2008

Good friends of mine, Amielle Lake and Ryan Holmes, have recently launched their new startup tagga.com.  Tagga is a Mobile Bookmarking Platform - a free service that lets anyone tagg real world items and send web snippets to their mobile phone.  I think it’s a really cool startup that has a lot of potential as the company moves forward and gains traction in the competitive SMS market.

With tagga, an advertiser only pays per action or is free with embedded ads.  All traffic generated from the SMS campaign is fully trackable through tagga’s analytics reporting - enabling advertisers to accurately track campaign ROI. They’ve also got some great revenue sharing options available to bloggers so if you’re interested, make sure you check out the blogger resource section.

Tagga Features:
•    Enable anyone to setup and launch a text message campaign within minutes
•    Enable print and web publishers to monetize content through distribution on  mobile phones
•    RSS to mobile features and easy embed scripts
•    Enable any web content to be sent direct to phone or email

Tagga hasn’t just been developed with marketers and advertisers in mind - they’ve set up some cool features that are useful for everyone. I personally love using tagga for a couple of their features.  I’ve set it up so that if you text jennmae to 82442, you’ll receive my personal contact info straight to your mobile phone.  I’ve found that this is great for when I’m out at networking functions and have run out of business cards and I’ve also used it on my about page on this blog.  I’ve set one up for my work contact info and one for my personal contact info.

I also love the tagglet tool.  It has a simple drag and drop install on your browser and you’re off.  Any website you navigate to, you can use the tagglet tool to send info from the site to your mobile phone.  I find that this is particularly helpful with addresses.  I no longer write down addresses of businesses I need to visit now, I just highlight the address on their site - hit the tagglet button, and it’s sent straight to my mobile phone.

I’m running tagga’s Social Media Marketing Campaign.  We’ve got plenty of fun campaign initiatives coming up and it’s already been featured in both Tech Crunch and Mashable.  I’ve been having a great time playing around with the site and coming up with fun campaign ideas for tagga.  Make sure you check them out and set up some taggs.